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GameMastery Guide / Getting Started / Preparing to Run a Game / Essentials of Good Campaigns

Setting and Scope

Source GameMastery Guide pg. 19
Decide who’s who in your world. This includes not only the beings that hold the reins of power, but also everyone who’s involved in driving the campaign forward. If you’ve laid out a story for your campaign, identify the entities behind the major threads. Ask yourself who’s pulling the strings and who stands to gain and lose with each twist and turn.

Not every important character in your world need be terribly influential. Every locale with people has a few memorable characters, so sprinkle the neighborhood where your PCs live with a few of those. Some of these might become valuable assets to the characters, providing them with information, introductions to more influential people, or protection in times of need. Others might simply offer the occasional bit of comic relief.