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GM Screen
GameMastery Guide
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Getting Started
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Creating a Campaign Guide
Story
Source
GameMastery Guide pg. 20
You may or may not want to include story content in your campaign guide, depending on the type of game you want to run. You may find it helpful to fill the players in on the type of story you want to tell, so they can assist with their character concepts. Is this an epic fantasy wherein local heroes discover a terrible threat to the world at large, or a focused struggle for domination over the guilds and noble houses of a single city?
Some GMs prefer a freeform campaign, starting the players off with just a setting and their characters’ backstories, letting the rest unfold as play progresses. The story is written as the players choose what their characters do and the dice determine the outcome of those actions. Other GMs have a particular kind of story in mind and try to deftly steer the players, allowing them a wide range of choice within the bounds of the story, but keeping it focused on a particular field of play; for example, a player who wanted his character to go off exploring some lost ruin in a campaign about warring guilds might discover something hidden in the ruins that has some bearing on the main conflict, bringing things back around to that story.